Gaming and website localization is the process of adapting a game or website to a specific language and cultural market. This includes translating all of the game's text, voice-overs, and in-game assets, as well as adapting the user interface, graphics, and overall design to match the cultural norms of the target market. Localization is essential for game and website developers who want to reach a global audience. It allows them to expand their customer base and increase their revenue by making their products accessible to target speaking users.